Top 5 Reasons You’re Invisible on Google

It’s incredibly frustrating to put all the time and energy that you have into starting a local small business only to find out that no one can even find you on Google. Before you throw in the towel and start investing your hard earned money on pay per click (PPC), here’s a tip on affordable SEO for small business; Investigate if these are some reasons you’re not ranking and fix them.

1. Under Optimizing Your Website

There are some simple things Google looks for on your site. Find out what your main goal is for your business, find your keywords and implement them in good content. Google will see that you may be useful for someone looking up those key words and rank you higher for them. Avoid a lot of flash, images with content you want read, or dynamic pages because Google can’t physically see them. Make sure your main content is in text so that a search engine robot can actually use it.

2. Over Optimizing Your Website

Now that you’ve found your keywords there are a few things to avoid. One of the biggest concerns is keyword stuffing. Your keywords should be in good content and fit with the page. If you’re putting every keyword you can find into every title, description, and alt tag you have on your page you’re doing more harm than good. Keep it short and direct.

3. Not Enough Incoming Links

The more links that lead to you from other websites the higher your rank will be; your keywords should come from good, relevant content as well as pages that already have a high rank. Many websites were hurt by Google’s new Panda Update because of keyword spamming, spammy link building strategies, and links from unnatural or irrelevant content. Avoid these practices like the plague.

4. No Longevity

The longer your content has been around, the longer your links have stayed alive, and the less your main page changes dramatically the better. Basically, don’t go around changing your title, href’s or alt tags every other day or any other major structure of your website and you’ll be golden. You wouldn’t change the underlying structure and direction of your house everyday; don’t do it on your website either.

5. Not Enough Fresh Content

Yes you shouldn’t make any major changes to your existing content, but you should have new and relevant content for Google to index. Google re-indexes your site regularly so you should try to add at least 1-2 fresh pieces of relevant content a week. The more fresh your site, the better. Most websites do this by creating a blog on their domain which is probably the easiest way to add content that people can share which of course makes more links back to you. This is what makes WordPress and other blogging platforms so great for SEO.

Original Author: Masters of SEO

Web Development Internship

Positions Available: 2

Wage/Salary:
Varies based on experience of Candidate

Description:
OmniSpear, Inc. located in Dayton is looking for a part-time Web Development Intern. Duties will include creating and maintaining projects of a variety of sizes and languages. Duties may also include basic technical support, and troubleshooting. The amount of hours may vary, but will average 20-25 hours/week.

Candidates must meet or exceed our listed requirements to be considered for this position.

Technical Requirements:
Experience with one or more languages including PHP, Java, C++, SQL, JavaScript, C#

Non-Technical Requirements:
Must have or be actively pursuing a degree from a 4 year institution
Meet or exceed a 2.5 GPA
Availability to work at our Miamisburg, Ohio office

Other Considerations:
Experience with a version control system such as GIT or SVN.
Experience with other programming languages.

Application Instructions:
Email resumes to careers@omnispear.com for consideration. Please include your name and the position in the subject of the email.

Part-Time Web Developer



We are looking for a Part-Time Web Developer to deliver meaningful work and enhance our team. Send your resume to careers@omnispear.com.

Our culture is what drives us, and we’re looking to build our team with someone who both fits and contributes to it.

Required Skills:

- HTML + CSS: Mastery of cross browser CSS and HTML.
- ASP.NET, C#, PHP + MySQL
- JavaScript: Proven understanding of Javascript fundamentals
- Good knowledge of web standards and trends
- Ability to learn and thirst for knowledge

Pluses:

- Working knowledge of JavaScript frameworks/libraries
- Mobile Web experience.

About OmniSpear, Inc.:

Omnispear, Inc. works with all types and sizes of businesses to enhance their brand through the convergence of innovative website design, web applications, promotion and other key value added services.

Since 2001, through commitment and desire we have found ourselves among the most well respected interactive development elite in Ohio. We are a privately held, incorporated company residing in Dayton, Ohio. Our client base is broad and consists of multi-national enterprises, national corporations, government agencies and local businesses.

OmniSpear, Inc. Team Building Fun




There is no better way to bond with fellow employees than practicing your shooting skills together. A few weeks ago, OmniSpear decided to host a company airsoft shooting competition for a prize of $100. The rules were simple, each person had 5 shots and whoever scored the highest points on their respective targets won. Luckily for Steve Gillson, he managed to score 45 points and took home the prize!

OmniSpear to offer new Website Maintenance Packages



Website MaintenanceOmniSpear now offers Website Maintenance Services packages that have non-expiring hours which carry over month to month until used up. This is the perfect solution for any firm that isn’t sure how much maintenance help they will need. Website maintenance services can be purchased in increments of 2, 5, 10, 15 or 20+ hours. The more you purchase, the more you save.

Visit our Website Maintenance Page for more information

OmniSpear is located in Dayton, Ohio and offers website design, maintenance and custom application development.