Are you trying to use Facebook to increase the impact of your brand? Then you should study the Ayelet Noff’s list of ten steps to create the ultimate Facebook fan page. Here are some of her steps:

- Use a page not a personal profile.
- Create a welcome tab
- Utilize the Facebook “Insights” (stats provided for fan pages)

Read the full article:

http://thenextweb.com/socialmedia/2010/03/24/10-steps-create-facebook-fan-page-brand/