Responsive web design or RWD is a web design method that automatically adapts the rendering of a web page according to the screen size or orientation of the device (tablet, desktop, netbook, smartphone, etc.). Adaptation is done by changing images size and text layout after detection of the device or screen size. Responsive design has evolved from being a strong trend to become a reality of the web today. In a world that has been conquered by mobile devices over the past two decades, no one now understands a website that cannot be viewed on different screen resolutions, or at the very least the minimum provided on smartphones and tablets.
Responsive web design guarantees a good user experience and allows costs reduction by avoiding the creation of multiple web or mobile pages. Here are some great examples:
When Starbucks marketers began to realize that many of their customers were accessing their website via mobile devices, they wasted no time in developing a responsive site. The website is now easy to navigate no matter how you access it and the sophisticated design perfectly embraces the Starbucks signature look.
Kids love Disney and parents love keeping their kids busy with smartphones and tablets. It only seems natural that a website dedicated to the entertainment of children and parents should be easily accessed on handheld devices. This site is great because the big pictures and video aren’t sacrificed when the page is scaled down.
Just for fun!