|1. Page Views
One in every five page views in the U.S. occurred on Facebook, bringing in more than 400 billion page views this year.
2. Time Spent
The average visit time on Facebook is 20 minutes.
3. The Top 10
10 states account for 52% of visits to Facebook – California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina, based on year-to-date average.
4. Most Popular Region for Visits
The New York City area provides the largest volume of traffic to Facebook in the country.
5. Per Capita
West Virginia is the state where residents are most likely to visit Facebook. Rounding out the top ten per capita is Kentucky (no. 2), Maine (no. 3), Vermont (no. 4), Arkansas (no. 5), Iowa (no. 6), Indiana (no. 7), Mississippi (no.8), Oklahoma (no. 9) and Alabama (no. 10), based on year-to-date average.
6. Number One
Facebook became the top ranked website in the U.S. in 2010.
Facebook isn’t just huge in the U.S. It’s the top overall site in the following international spots: Canada, New Zealand, Hong Kong and Singapore.
Meanwhile, Facebook ranks second in the UK, Brazil, France and Australia.
8. Women vs. Men
Facebook’s audience skews slightly more female (56%) than male.
The term ‘Facebook’ has been the most searched term in the US for three years, starting the week ending on July 18, 2009.
Facebook members know a thing or two about loyalty. About 96% of visitors to the site have returned within the past 30 days, as of April 2012.